On-page SEO techniques are strategies that you can directly implement on your website’s pages and content. These techniques make your website’s structure and content more accessible and understandable to search engines.
Key On-Page SEO Elements
Title Tags: Title tag is the title of every page that is visible to search engines and users. Title tag should be written relevant and concisely along with keywords to improve both SEO and CTR (Click-Through Rate).
Meta Descriptions: Meta description is a short summary of every page which is displayed in search engine result pages. Writing an effective meta description is important for CTR and rankings.
Headers (H1, H2, H3): Headers make the website content organized and readable. H1 is the main heading, and H2 and H3 are subheadings which make the content logical and structured.
Optimizing Images and Media
Alt Text: It is important to optimize the alt text of images for SEO and accessibility. By adding relevant keywords in the alt text, your images can also be discoverable through search engines.
Image Compression: Compressing images improves the load speed and performance of the website. Tools like TinyPNG and ImageOptim are useful for image compression.
Descriptive Filenames: Keeping the filenames of images and media files descriptive and keyword-rich is also beneficial for SEO.
Technical SEO Best Practices
Technical SEO is the process of improving the backend and technical aspects of a website that enhances the crawlability and indexability of your website.
Essential Technical SEO Elements
XML Sitemap: An XML sitemap is an organized list of website pages that helps search engines crawl and index your content. Submitting an XML sitemap to Google Search Console is essential for beneficial.
Robots.txt File: The Robots.txt file guides search engines which pages of your website for Google to crawl and index, and which to ignore. This file manages the crawl budget of your website.
SSL Certificate: Secure Sockets Layer (SSL) certificates keep website data and user privacy secure. Websites secured with SSL rank better in search engines and also make a good impression on users.
Improving Website Loading Speed
Browser Caching: Browser caching saves website files on repeated users’ devices, which makes loading speed faster and user experience smoother.
Lazy Loading: Lazy loading is a method that loads images only as they come into view and videos when users scroll to view them. This enhances loading speed and page performance.
Content Delivery Network (CDN): A CDN is a worldwide network of servers servers that stores website content on geographically closer servers so that it loads faster for worldwide visitors.
