This is particularly important where some of the information that you provide in the guide may be old or irrelevant. Frequency is very important as far as the user’s trust and loyalty are concerned.
Tips for Staying Relevant:
- Monitor Industry Trends: Be aware of newly occurring updates in your particular subject area and ensure that changes are implemented to your guide.
- User Feedback: Remind people to look at your guide and help you improve it by taking into consideration what they liked and didn’t like about it.
- Analytics Tools: This is something that can easily be verified using web analytics tools such as Google Analytics to determine which segment of the website is most popular, which pages have high bounce rates, and which topics might be missing from the website.
- Scheduled Reviews: Agree on a specific time interval at which you should check up on and revise your guide; such as quarterly or biannually.
Keeping your content fresh ensures users return to your guide and view it as a reliable resource.
Enhance Accessibility for All Users
An inclusive web guide is one that can be accessed and used by everyone, including individuals with disabilities.
Accessibility Best Practices:
- Alt Text for Images: Provide descriptive alt text for all images, ensuring visually impaired users can understand the content.
- Keyboard Navigation: Design your guide so it can be navigated using a keyboard, catering to users with mobility impairments.
- Readable Fonts: Use legible fonts with sufficient contrast to accommodate users with visual impairments.
- Multilingual Support: If your audience is global, consider offering your guide in multiple languages.
- WCAG Compliance: Follow the Web Content Accessibility Guidelines (WCAG) to ensure your guide meets accessibility standards.
By prioritizing accessibility, you expand your reach and ensure your guide benefits a diverse audience.